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Digital Illustrations | Amazon Fashion x LOOK by Crewcuts

A collaboration between Amazon Fashion and J.Crew LOOK

 Digital Illustration |
Amazon Fashion x LOOK by Crewcuts

 

In 2019 Amazon Fashion introduced LOOK by Crewcuts to Amazon, establishing a new kids’ clothing brand with an affordable selection for our customer to shop.

I worked alongside our fashion editors and senior art director to produce shots and elevate them to the next level— with minimal lift and a lot of personality— by adding illustrations. These illustrations sync the Amazon Fashion LOOK creative with the playful savvy of the Crewcuts by J.Crew brand.

They were produced to be easily utilized across multiple asset sizes, types and placements, including landing pages, product pages, social media as well as internal and external marketing ads.

 
 
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Desktop

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Mobile

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In order to develop this creative, loose themes were selected for each clothing set pairing (boys, girls and coed placements). Themes include underwater treasure, sky flying, 80s cali, outerspace explorer, camping adventure and car racing.

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