Daily Harvest is a DTC company with a playful, elevated branding that delivers healthy, sustainably grown food to its to customers. While I was there I worked on a range of projects including spacial design, print pieces and digital design assets alongside their Associate CD and Creative Director.

I developed designs for The A List pop-up space and newly launched Chicago Store. Additionally, I evolved the design of printed mailers, emails, paid social and landing page heroes.

Concepts included “Ingredient Macros”, “Pops of Macros” and “Rooted In Our Food”

In a theme I called “Pops of Macros” I considered the wall space (left) for branding, taking plants and portal shaped elements from the Chicago store to develop the look for this wall.  I included minimal copy, the tagline “What we eat and how it’s grown matters” as well as the logo loud and proud on the edge of the space to enhance brand recognition and awareness.  Daily Harvest is all about its fresh, nutritious ingredients so using big, bold macros felt like the right way to tell the company’s story in a short amount of time

On the inlaid space (right) I modified the corners in a rounded fashion (to be built out in the space, similar to the Chicago store’s wall) and digitally directed the layout of the fridge’s offerings to be clean and on-brand for Daily Harvest.  Additional branding was added to the fridge.